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PSG will face Liverpool sporting new 'Jordan' kit… but why are they donning legendary NBA star? | Daily Mail Online
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Michael Jordan and his partnership deal with PSG: How Lionel Messi is influencing the deal | Futball News
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The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
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The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
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